02.03.18 : EVENT : 'How To Build a Brand' London

How to build a brand event
Weekend:IN Creative Business workshop
Weekend:IN How to build a brand event - Creative business workshop

Photos by Sophie Carefull

After the success of our first 'How to Build a Brand' event at Court House Farm, we can't wait to host another! On March 2nd, we will be bringing together four London-based independent business owners and creative entrepreneurs for another day of inspiring talks and creative business workshops to help you shape your business. 

Whether you're a startup business, are looking to start a new venture, a business owner in need of some advice on how to lift your business off of the ground, or searching for new ways to capture your audience and gain new interest, this is a day made with you in mind to help motivate and influence you to expand your business. 

We can't wait to hold our second 'How to Build a Brand' event with four independent business and entrepreneurs for a day that could change your business. 


Friday 2nd March 2018, 9:30AM - 5PM



Push PR, Morris Building, London

Who's involved - 

Lola HoadOne Girl Band - Lola Hoad is a creative coach, speaker, writer and podcaster. She helps female entrepreneurs and creatives who either want to start their journey as a small business owner, or want to get to the next level of their creative venture. She also runs One Girl Band, a collective for female entrepreneurs and creatives who work for themselves and by themselves. 

Moxon - Showcasing the products from independent brands and designers, Moxon's unique collection of contemporary furniture, home accessories and gifts are sure to win over any design lover. From sleek diaries and notebooks to adorable little salt and pepper shakers, there's something for every room in the house (and we want it all!).

Xanthe B - Xanthe is a professional photographer, film maker, stop motion artist and visual story-teller. Filling the frame with bright colours, movement, sunshine and smiles. A wide variety of projects keeps her photography and film business busy. From guiding and inspiring others, through her online film courses, creating films and social media content for brands, to lifestyle portrait photography.

Push PR - Specialising in luxury fashion, jewellery, beauty and lifestyle, Push PR is an independent London-based full service communications agency and their headquarters is the setting for our event! Clients of theirs include: Studio One, Wolf and Moon and Kikki K.

How to Build A Brand Workshop

Schedule - 

9.30AM - 10AM : Light breakfast and welcome 

10:00AM - 11:30AM : Lola, One Girl Band  - Finding your why and being 100% you

We're told that 'being ourselves' is the best thing we can do for our brands- but what does that actually look like? In this session, Lola will cover the importance of being 100% you and finding your Why in order to reach your version of success. We'll also work on diving deeper into your values and vision for your brand and finding clarity. You'll leave with practical, actionable tips on how to be 100% you and how to figure out your Why in a way that's most aligned with your brand's value and vision. 

11.30AM - 1PM : Xanthe Berkeley - 'Creating stop motion films on your mobile device'

Ever wanted to make your own stop motion films with just your phone!? Be it for your business or just for fun… Xanthe will show you exactly how it’s done.

In this practical workshop we’ll play and experiment with movement through stop motion and make your products come to life. You will need to bring your phone with the app Stop Motion Studio (available on iPhone & Android) and your headphones. Backdrops and tripods will be provided. 

We’ll also discuss the importance of video content and the different ways you can use it, to tell stories about your business online.

1PM - 2PM : Delicious lunch by Cafe Miami

2PM - 3.30PM : Patsy from Moxon - 'Why finding your visual identity is vital'

MOXON works with the world’s most unique and original design brands to fulfil its ethos that beautiful objects should be an expression of personality. We promote the works of the most passionate and innovative designers.

Their interactive workshop will cover:

1) Why finding your visual identity is vital 

2) How building and communicating your visual identity is EASY! 

We will create a super strong visual identity that will become the basis of your business. All future decisions will be simple once you have this.

3) How building a visual brand identity buys you fans not followers

3.30PM - 4.30PM - Emma Hart from Push PR - Q&A

Emma Hart is the Founder and Creative Director of Push PR; an independent London-based communications agency that specialises in global luxury fashion, jewellery, beauty and lifestyle brands. It is her resounding passion for 360 communications and notable industry expertise that has been pivotal to the success of the business.

The Q&A will be a chance for Emma to share her professional story to date giving guests valuable industry insights on the importance of business strategy, future-proofing and always putting the consumer at the forefront and any questions guests might have surrounding PR for their brand.

What's included - 

  • Brand values with Lola Hoad
  • Visual identity with Moxon
  • Stop-motion workshop with Xanthe B
  • Q&A session with Emma from Push PR
  • All materials for sessions/workshops
  • Light breakfast and lunch
  • Extra surprises

Weekend:IN creates innovative ideas to help IN:dependent brands connect, engage and grow their audiences. We help brands with social media marketingauthentic influencer marketing campaigns, and event organisation. Weekend:IN are based in Bristol, but currently work with independent businesses across the South West and in London.

Olivia Tripp