CLIENT SPOTLIGHT : Plenaire
We’re super excited to tell you about one of our favourite new brands, Plenaire, and the launch of their gorgeous line of skincare products!
Founded by beauty and skincare whiz, Namrata Kamdar, Plenaire is a skincare brand aimed at younger consumers who are interested in a more organic and sustainable approach to beauty and lifestyle. With the tag line ‘No science experiments. Just great skincare’, Plenaire is tapping into an ever-increasing market of Millennials and Gen Z seeking transparency and authenticity within the products they purchase.
The brand’s products are 100% vegan, cruelty-free and sustainable, with fully recyclable, BPA-free packaging. The skincare ingredients themselves are devoid of mineral oil, parabens and silicone, focusing instead on tried and trusted ingredients such as salicylic acid, kaolin clay and hyaluronic acid. Better yet, Plenaire source and make all their products in the UK, sealing their small business-like approach and eco-friendly status.
With their Instagrammable pearly pink and violet colours and minimal, modernist typography, Plenaire products are top shelfie contenders too. What’s refreshing about Plenaire, though, is that their products work just as well as stand-alone items, as they would if you were to purchase the whole skincare set. This realistic approach to how people shop was embraced by Plenaire thanks to open and honest discussions with young consumers. As founder Namrata recently said, ‘Everything you’ll see from Plenaire today is a direct result of us talking to young people about their daily lives, anxieties and most importantly their relationship with skincare and beauty’.
The brand’s aims are far from skin-deep, they hope to trigger deeper conversations about self-esteem, body-positivity and inclusivity, just head over to their Instagram page for proof.
We have loved working with Plenaire on their launch, through communicating their values and showcasing their products in a unique way and we can’t wait to see the love grow for both their products and their brand mission of empowering us to embrace the skin we’re in. Take a look at their Instagram and website to find out more about them and their lovely line of products.
Weekend:IN creates innovative ideas to help IN:dependent and IN:spiring brands connect, engage and grow their audiences. We help brands with social media marketing, authentic influencer marketing campaigns, and event organisation. Weekend:IN are based in Bristol, but currently work with independent and inspiring businesses across the South West and in London.