LOVE : 7 Wonder women we want to celebrate this IWD

As well as having a fab team of females working here at Weekend:IN, we also have the pleasure of collaborating closely with an array of inspiring female-led businesses. To celebrate International Women’s Day, we wanted to showcase the women at the forefront of these brands and put into words just how much we admire them! There’s nothing more empowering than hearing the stories and achievements of strong and determined women, who are forging their own paths in a still predominantly patriarchal world.

Syreeta Challinger: Co-Founder of Moments of Sense and Style

After more than a decade in the fast-paced industry of Product Development, MOSS Co-founder Syreeta’s life came to a frightening halt after her partner Rob suffered a brain haemorrhage and stroke. Whilst caring for Rob, Syreeta started a blog where she could express her creativity and deal with the trauma which had so suddenly turned her life upside down. By December 2016, the blog had evolved into a design business and a collection of products were released. As Syreeta says in her own words, MOSS (which also stands for Moments of Sense and Style) was born from the desire to find light in even the darkest of moments and to stop and take stock of the smaller, simpler pleasures of everyday life; to ‘take root and gather some moss.’  Syreeta’s unwavering dedication to her partner Rob, as well as to her own creativity and business, makes her a truly remarkable lady.

Follow @momentsofsenseandstyle on Instagram

Tina Michael: Founder of Shoreditch Nails

Founder, senior nail artist and educator, Tina set up Shoreditch Nails with the belief that ‘everyone deserves great nails’.  After a career in marketing and seven years heading up nails at another London salon, the effortlessly cool and personable Tina decided to forge her own path and set up her business in early 2016. The brand has gone from strength to strength with ‘it girls’ such as Clara Amfo being amongst their clientele. Now the business also has its own Nail Academy, for people ‘who fancy a career change, crave to build on existing skills or just want to do something to promote self-maintenance.’ Shoreditch Nails' guarantees not only a great manicure but also a welcoming space (which is oh-so-Instragramable) and a friendly chat. Tina’s understanding that self-care boosts confidence, and her willingness to teach others about the joys of creativity when it comes to nail art, are just two of the reasons we admire her so.

Follow @shoreditchnails and @tinashoreditchnails on Instagram

Fleur Christacos: Founder of Fleur of England

Having grown up wearing a lot of boys hand-me-downs, Fleur dreamed of wearing more delicate, feminine clothing. Her craving for all things silk and lace came to a head when, aged 25, and with a Fashion Marketing degree to her name, Fleur decided to start her own luxury lingerie line, FleurT. The brand grew into what we now know as Fleur of England, your go-to destination for fine, elegant lingerie which can name Millie Mackintosh, Helen Mirren and the Kardashian sisters as their fans. Fleur’s ambition is to make each woman’s experience with her brand exquisite - because we all deserve to feel luxurious sometimes! Fleur also holds a special place in our hearts as it is where our founder, Olivia, started her own career. It just goes to show, women can go so much further and feel so much more confident when we support and celebrate each other.

Follow @fleurofengland on Instagram

Namrata Kamdar: Founder of Plenaire

A self-confessed beauty junkie, Namrata spent over 16 years as a Brand Developer before setting her sights on creating her own brand inventor and investor company: Shalohm. From this company has stemmed her newest venture, Plenaire, a skincare brand for younger consumers that is to launch this year. With the tag line ‘No science experiments. Just great skincare’, Plenaire is tapping into the ever-increasing market of millennials who are interested in a more organic and sustainable approach to beauty and lifestyle (right up our street!) As Namrata herself describes it; ‘What’s amazing about this new chapter [in the beauty industry] is the growing awareness around ingredients in products, how they are sourced and made.’ Tying together her savvy business skills and passion for all things skincare, Namrata has the recipe for success down to a tee and we can’t wait to get our hands on her new line!

Follow @plenaire_official and @namratak on Instagram

Cansu Irki: Founder of WAVI

Cansu is the founder of WAVI (which stands for ‘Women Are Very Important’), a premier hair salon based in East London. Like so many of the women featured in this blog, Cansu started her business with years of experience under her belt. After five years of working as a celebrity hairstylist in New York, she returned to her hometown of London to start up her own brand and WAVI was born in 2018. It is Cansu’s dream to inspire women to be seen, heard and understood. And as we all know, there’s no greater start to achieving our goals than with a banging haircut.

Follow @wavilondon on Instagram

Nikki Fiveash: Founder of Facebar

Professional makeup artist Nikki has been working her creative magic for 19 years now. She has made up the faces of some serious A-listers such as Jane Birkin and David Gandy and she has been on a range of high-end fashion shoots for the likes of Vogue, i-D and The London Evening Standard. Nikki also enjoys working with private clients and this is one of the reasons she set up Facebar; a professional makeup bar offering fashion industry level services but with affordable prices and open to all. ‘I experience a different kind of joy with my private clients. Seeing a client’s reaction to my tailored makeup application is one of the most rewarding things about being a makeup artist.’ It’s one thing being a seriously talented makeup artist, but to create a business that inspires confidence and shares the joy that comes from makeup is the real asset to Nikki’s name.

Follow @facebar_london on Instagram

Laura Collacott: Co-founder of The Extra Mile Guide

After diving head first into the Dubai publishing industry, and subsequently rising up the ranks to become Editor of Business Traveler Middle East, Laura decided to turn her hand to freelance lifestyle and travel writing in 2010. From writing about the science of PTA plastic and the history of Queen Victoria’s serpent engagement ring, Laura can produce engaging articles and copy at the drop of a hat. A few years later, and feeling truly uninspired by Britain’s motorway services, Laura co-published ‘The Extra Mile’ guide; a guide to ‘steer you away from mediocre, expensive motorway service stations and into the arms of the UK’s best farm shops, independent cafes, cosy pubs and quirky attractions, all within striking distance of a junction.’ This innovative guide perfectly showcases Laura’s friendly tone of voice and her fountain of knowledge when it comes to travel.

Follow @theextramileguide on Instagram


Weekend:IN creates innovative ideas to help IN:dependent and IN:spiring brands connect, engage and grow their audiences. We help brands with social media marketingauthentic influencer marketing campaigns, and event organisation. Weekend:IN are based in Bristol, but currently work with independent and inspiring businesses across the South West and in London.

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