WORK : Fleur of England SS17 Event


Fleur of England wanted an influencer event to launch their SS17 lingerie and swimwear collections. 

The event was held at the beautiful Leman Locke hotel in London, where the influencers started with a two-course lunch in the Treves & Hyde restaurant before moving to the suites to be introduced to the new collections by Fleur. Whilst the influencers were in the rooms they enjoyed expert bra fitting, mini manicures by Shoreditch Nails and styled the new collections in to flatlay photographs to share on their social media and blogs.

There were nine influencers attending included Erica Davies (The Edited), Alexis Foreman (Style Memos) and Emily Parr (Style Lobster).

The hashtag #FleurOfEnglandSS17 reached over 133,458 accounts and had over 299,204 impressions. There were 87 Instagram stories uploads and 5 blogs/vlogs.




Weekend:IN creates innovative ideas to help IN:dependent brands connect, engage and grow their audiences. We help independent brands with social media marketing, authentic influencer marketing campaigns, and event organisation. Weekend:IN are based in Bristol, but currently work with independent businesses across the South West and in London. 

Olivia Tripp