WORK : Weekend:IN Christmas Event 2016


Weekend:IN held a Christmas influencer event full of creative workshops, talks, food and fun. The aim was to bring together quality IN:fluencers and IN:dependent businesses in an authentic weekend event. 

The first Weekend:IN influencer event was held at The Chickenshed in Monmouthshire, focusing on South West and Wales based influencers with a festive theme.

The weekend was split into sessions hosted by unique independent brands, including PapersmithsCaro SomersetSeven Boot LaneTallulah Rose Flower SchoolThe Juice Collective and Wildflower Illustration Co. The activities during the weekend included flatlay styling sessions, a wreath making workshop, lunch/dinner sessions, Christmas card making, juice and wine tasting and more.

As well as brands getting involved with the different sessions during the event, they could also choose to sponsor an area of the house or be included within goody bags. Brands that got involved in product placement or goody bags included Ohh DeerScout EditionsWilly ChasesBluebird Tea CoDr Paw Paw and more.

There were 10-12 quality influencers attending on each day as well as 3 of the highest followed influencers staying for the whole weekend. Influencers included TigerLillyQuinn, That Kat, Capture by Lucy, Kym Grimshaw and Rebecca Kathryn.

The hashtag #WKNDIN was used over 200 times, reaching 340,000 accounts and over 816,000 impressions.

Weekend:IN creates innovative ideas to help IN:dependent brands connect, engage and grow their audiences. We help independent brands with social media marketingauthentic influencer marketing campaigns, and event organisation. Weekend:IN are based in Bristol, but currently work with independent businesses across the South West and in London. 

Olivia Tripp